Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side monitoring as a means to boost their information collection processes. While it requires much more technical knowledge than routine GTM and may present extra costs, it can bring about greater accuracy and even more trustworthy information
Pixel tracking utilizes a piece of code to register conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.
1. Much more accurate data
The traditional approach of tracking conversions on a web site, utilizing pixels, is having problem with changing browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, indicating it's less most likely to be influenced by ad blockers or other protection procedures. This offers more exact information and a more full photo of user trips across channels.
On top of that, this kind of tracking permits companies to track conversions outside of the web site, such as telephone call and in-store visits, which can be hard for pixel-based tracking. This adaptability provides online marketers a lot more possession over the data they send, and makes it less complicated to abide by different information legislations. It's also a great deal less susceptible to scams, as it's more difficult for deceitful actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking permits companies to collect and enhance information before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing professionals make more educated marketing decisions.
Typical pixel tracking relies upon JavaScript tracking codes that are placed in internet site visitors' web browsers. These tracking codes are often blocked by advertisement blockers, which can lead to information collection interruptions and unreliable outcomes. Server-side tracking allows businesses to bypass these restrictions and give accurate, constant information that is less prone to disturbance.
This type of monitoring additionally allows services to track conversions that happen outside of the site, like call and in-store purchases. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more reliable for companies looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing protection and personal privacy. This is especially essential as various internet browsers and systems increasingly change how they manage cookies. As an example, in iphone 14, Safari will just deliver first-party cookie information and will certainly not allow pixel-based tracking. Using server-side performance-based advertising tracking, you can bypass these restrictions and remain to track conversions that occurred beyond your internet site.
On top of that, server-side tracking enables you to capture user data directly on your own servers. This gets rid of reliance on third parties, which can be susceptible to violations and personal privacy infractions.
A server-side radar is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate technique that uses a small piece of code on your webpage to collect data from customers.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the site's own server, bypassing web internet browser constraints. This suggests that information gathered by the website/app is first sent to the server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it reduces the scope of information monitoring and provides organizations much more control over transmission, making it generally more reputable. Because of this, it's much less susceptible to data obstacles brought on by things like a broken link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate information and assists guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.