Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can lead to greater precision and even more reputable information
Pixel tracking utilizes a piece of code to register conversions on your internet site. It's very easy to establish and less prone to ad blockers.
1. Extra exact information
The typical technique of tracking conversions on a site, using pixels, is having problem with changing web browser privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it ought to be.
Server-side tracking is an extra safe choice that aids to bypass these restrictions, as it's filled from your very own domain and dealt with as first-party code, suggesting it's less likely to be impacted by advertisement blockers or various other safety steps. This gives much more accurate information and a more total picture of customer journeys across networks.
Furthermore, this kind of tracking permits organizations to track conversions outside of the site, such as phone calls and in-store visits, which can be hard for pixel-based monitoring. This flexibility offers marketing professionals a lot more ownership over the information they send out, and makes it simpler to abide by different data regulations. It's also a lot much less prone to fraud, as it's harder for deceitful actors to manipulate the system by altering the postback link.
2. Much better control over data.
Server-side tracking permits services to gather and enhance data prior to sending it to third-party analytics/advertising systems. This enhances data efficiency and precision, which can assist marketers make even more enlightened advertising decisions.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in internet site site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can cause information collection interruptions and inaccurate outcomes. Server-side tracking makes it possible for services to bypass these restrictions and provide exact, constant information that is much less susceptible to disturbance.
This kind of monitoring likewise allows organizations to track conversions that occur outside of the website, like phone calls and in-store acquisitions. This is essential since brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is extra reputable for businesses looking for to adapt to these modifications.
3. Less susceptible to fraud
Server-side tracking makes it possible for companies to adjust data hauls before it gets to third party endpoints, enhancing security and privacy. This is specifically essential as various browsers and systems increasingly alter just how they deal with cookies. As an example, in iOS 14, Safari will only supply first-party cookie data and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that took place outside of your web site.
On top of that, server-side tracking allows you to record user data straight on your own servers. This gets rid of dependancy on third parties, which can be susceptible to violations and personal privacy violations.
A server-side tracking system is a collection of instructions that tells your web site's web server what occasions to tape-record. This information is after that sent out to analytics tools like Google Analytics and Facebook Company. It's likewise made use of to trigger Twitter Ads performance software event-based ads, such as retargeting. In contrast, pixel monitoring is a different method that uses a little item of code on your page to accumulate information from users.
4. Simpler to carry out
Server-side monitoring is an information collection procedure that happens on the website's own server, bypassing internet internet browser constraints. This suggests that information collected by the website/app is first sent to the server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this technique is that it lowers the extent of information monitoring and gives organizations more control over transmission, making it typically much more reliable. Because of this, it's much less susceptible to information difficulties triggered by points like a damaged link or an active ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed straight to your advertising and marketing devices on the web server. This permits you to have even more precise data and helps guarantee compliance with privacy regulations such as GDPR. In addition, it additionally stays clear of the monitoring restrictions imposed by browsers and ad blockers.